ADVISORY SERVICES
The new impact opportunity for food: Health and Sustainability
Today's consumers are concerned about food's impact on health and sustainability. The consequences for the food industry are profound. Sales shift from large to smaller companies who gained the trust of consumers. The demand for plant-based, personalized and sustainable food is driving the market. Product portfolios, marketing strategies and organisations have to change - numerous growth opportunities for companies.
We help companies to get ahead of shifting consumer demand
Strategy: We support in developing strategies that capture the opportunities from changes in consumer demand and competition. Our work ranges from trend assessment to strategic roadmap planning.
Product management: We help to develop sustainable product portfolios which change the climate and health footprint of companies. Our work ranges from assessment of portfolios to detailed roadmap planning - always grounded in the latest scientific evidence.
Marketing and Communication: We help to craft marketing and communication plans that resonates with changing consumer attitudes. Our work ranges from brand positioning to influencer campaign execution.
Science and Healthcare Due Diligence: Our due diligence work identifies key risks and opportunities with respect to companies' product and marketing capabilities. It covers product and technology readiness, the health and sustainability impact, as well as the assess-ment of marketing strategies with a special focus on health claims and food regulation.
Expertise
Our unique network made up of scientists, influencers, startup founders, business experts and investors guarantees access to industry knowledge to guide you into the future of nutrition.
Our Customers
We work with companies in the food ecosystem that aspire to be at the cutting edge of health and sustainability trends.
The Consultants
Dr. Simone K. Frey
Managing Director
Simone is founder and managing director of NUTRITION HUB. Since over 15 years she has been working with corporates such as BASF, DSM, ADM, Pfizer and Danone. Before, she had built the lab tech startup BioAnalyt from pilot phase to profitable business and has worked for investors. Simone holds a Ph.D. in Nutrition from University of Potsdam and Columbia University and a General Management degree from ESMT business school.
Dr. Marie Ahluwalia
Health Expert
Marie has been supporting early-stage startups in the foodtech and healthcare sectors for over six years. She developed product innovation strategies and built business intelligence units for tech enabled start-ups. As a medical doctor she has many years of experience in clinical nutrition in Germany, England and India. Marie studied medicine and received her doctorate from Heinrich Heine University in Düsseldorf.
Dr. Tim Tolsdorff
Concepter and Creative Editor
Tim is concepter and creative editor. He led the Editorial Department at Axel Springer Corporate Solutions and has 10+ years experience in inte-grated content strategies, employer branding, executive communications, and cross-media format development with a focus in corporate publishing. He has worked as a journalist for almost 20 years. He holds a doctorate in media history from TU Dortmund University.
Meike Schnell-Schintag
Food Law & Regulatory Expert
Bastienne Neumann
Psychology Expert and Speaker
Meike is specialised in the application of food law in Germany and the EU including product innovation, product labelling, regulatory com-pliance, (health) claims, and specifications. She was head of Food Law & Specifications at the Bahlsen Group. Meike studied Nutritional Sciences at the Martin Luther University Halle-Wittenberg and General Management (EMBA) at the Nordakademie Graduate School in Hamburg.
Bastienne Neumann is a speaker in corporate health management and podcast host in the field of nutritional psychology. Both on stage and on her own channels, she is passionate about educating people about nutrition topics. Bastienne is an expert voice in the media. She published the books "First think, then eat", as well as "Eating with gut feeling". Bastienne studied nutrition management and dietetics at the University of Hohenheim.
